From Yahoo: Political polls didn't just make the Top 10 Searches on Yahoo, which is calculated by the search volume of related keywords. The term also made the Obsessions list, thanks to a combination of search volume and significant percentage spike in searches for polls compared to 2011.
Although the election campaign had been going on for two years, the focus on polls became more intense once Mitt Romney had won enough primaries to secure the Republican candidacy for president.
Credit: AP Photo/Rick Bowmer