Peeps more popular than ever
"Everyone seems to have a Peeps story," says Ross Born, third-generation operator of Just Born Inc., which hatches 5 million Peeps a day at its plant north of Philadelphia.
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Peeps
The burgeoning business moved to Bethlehem, Pa., and acquired the Peeps brand with its 1953 purchase of Rodda Candy Co. of Lancaster. Best known for its jelly beans, Rodda had also introduced a small line of marshmallow chicks and bunnies, employing dozens of women who hand-squeezed them out of pastry bags. "It was really very difficult, and these women were strong," said David Shaffer, Sam Born's nephew and co-CEO along with Ross Born.
Credit: AP Photo/Matt Rourke
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